With the ever-evolving landscape of technology and consumers’ behavior, it’s time to put your thinking cap on and get ready for some major changes in 2023 and beyond. Brace yourselves and hop on as we attempt a logical prophecy for the future of digital marketing.
1. The Rise Of Artificial Intelligence
Over the last 3 decades, we have witnessed an unimaginable transformation in the way marketing and advertising works. From a single creative taking days to create in the early 90s to tens of creatives going down the disapproved trash can in a matter of hours – we have seen it all. And while imagination has no boundaries, the next obvious evolution in this space would be not just quality, but also speed. And while AI could deliver amazing results, the output of such AI would still depend upon the input. AI will team up with teams, but arguably still, it will be the human ingenuity of how to get the best out of it – will be the differentiating factor between competing brands.
Artificial intelligence has already made its mark in the digital marketing world, but in 2023 it’s going to take things to a whole new level. From chatbots that can answer customer queries 24/7 to predictive analytics that can anticipate consumer behavior, AI will play a huge role in how businesses interact with their audience.
Chat GPT is just one of the first significant entrants in the AI world. And as you read this, there are tools that are doing the unimaginable with not just written language, but also visuals, videos, music, voiceovers, analytics, number crunching, and much more!
2. Augmented Reality Will Be the New Norm
Augmented reality was once just a fun feature in video games, but in 2023 it’s going to be a staple in digital marketing. From virtual try-ons to augmented reality shopping experiences, AR will revolutionize the way consumers shop and interact with brands.
We have already seen brands starting to use it – whether it is home improvement stores or eyewear brands, the engine is already revving. And it’s about to get louder and noisier with time. The emergence of Web 3.0 is still in a haze, as brands try to make sense of how to use Virtual Reality and make it valuable enough to get economies of scale with mass adoption. However with that being said, it won’t be long before we start seeing some real life use cases that make everyday life easier for people, and VR headsets and the likes won’t just be another toy for some spoiled brat, but a must-have for an entire generation and beyond.
3. Voice Search Will Be King
Gone are the days of typing keywords into search engines. In 2023, voice search will reign supreme, with consumers relying on virtual assistants like Alexa and Siri to help them find what they’re looking for. As a result, brands will need to optimize their content for voice search to stay ahead of the curve.
A Statista report predicts that there will be 8.4 billion voice search devices in use worldwide by the year 2024. To get a perspective into how the voice search assistant adoption is about to spread like wildfire, consider this – as per Statista, the cumulative worldwide sales of smartphones crossed 8 billion in 2017 – which is 11 years after the first new generation smartphone was launched in 2007.
4. Micro-Moments Will Take Center Stage
In 2023, micro-moments will be the name of the game. Consumers will expect brands to be there for them in the moment, whether they’re looking for a quick answer to a question or searching for the nearest restaurant. Brands that are able to meet these needs in real-time will come out on top.
5. Interactive Content Will Be the Future
In 2023, static content will be a thing of the past. Consumers will demand interactive content that engages and informs them in real-time. From 360-degree videos to gamified experiences, brands that invest in interactive content will stand out from the crowd.
6. Personalization Will Be Key
In 2023, consumers will expect brands to personalize their experiences like never before. From personalized product recommendations to tailored messaging, brands that are able to provide a unique and personalized experience for each customer will have a major advantage.
7. Influencer Marketing Will Get a Makeover
Influencer marketing has been a popular trend for a while now, but in 2023 it’s going to get a makeover. Brands will need to partner with influencers who are authentic and have a genuine connection with their audience, as opposed to just having a large following.
8. Customer Experience Will Take Priority
In 2023, customer experience will be the top priority for businesses. From the moment a customer interacts with a brand, to the moment they make a purchase, brands will need to provide a seamless and enjoyable experience to keep customers coming back for more.
9. Ethical Marketing Will Be Non-Negotiable
In 2023, consumers will demand transparency and ethical practices from brands. From eco-friendly packaging to socially responsible initiatives, businesses that prioritize ethics and sustainability will be the ones that thrive.
10. Data Privacy Will Be More Important Than Ever
With recent data breaches and privacy concerns, data privacy will be more important than ever in 2023. Brands will need to prioritize data privacy and make sure they’re following strict security protocols to protect their customers’ information.
So, there you have it, folks! Get ready for a wild ride because digital marketing in 2023 is all set to change conventions that we’ve been used to so far. It is time to unlearn and relearn. And for the brand leaders reading this – at Mime, we have the groundwork ready for you, so that adapting the new is as simple as plug-n-play for you.