Brand Services

Market Research | Brand Positioning | Brand Strategy | Brand Identity | Communication Strategy | Brand Guidelines

Building a universal language of brand love

Mime is a bunch of branding rebels, who unitedly stand tall in the sea of similarity to give your brand a unique splash of colour and a whole lot of personality that will make it hard to ignore. We’re ready to break the mould and create something truly unique and original that will serve as a launchpad for your brand’s ascension.

For us, it all begins with scanning the market and understanding your audience, and stepping into your shoes to feel the flavour of your passion for your business idea. All the idea-churning and brainstorming distils down to your unique brand proposition that will lend your brand voice and valour to claim a grand victory.

But what lies beyond the moment of truth when a prospect turns into your customer? Brand loyalty beyond reason – a beautiful concept that originated from the minds of some of the best-known marketing gurus. And we believe that there is no space for any other emotion than this incredible consumer passion that transcends the basic nature of humans to think rationally. Because let’s be honest – there will always be a one-up, whether it is about pricing or availability or some other USP that could potentially threaten to bite into your pie. And we’re here to not just save your share, but grow it.

Here’s a peek into our service portfolio of Brand Services:

Secondary market research: Understanding your target audience and competitors is essential to developing a successful brand strategy. We help you assimilate and analyze market research data to fortify your branding efforts.

Brand positioning: Defining your unique value proposition and differentiating yourself from competitors is crucial to your brand’s success. With sound logic and a compelling callout, we’ll find your brand its sweet spot.

Brand strategy: A solid brand strategy helps you understand your target audience, identify your unique value proposition, and differentiate yourself from competitors. That’s something we specialize in.

Brand identity: Your brand identity includes all of the visual and verbal elements that make up your brand, including your logo, colours, fonts, imagery, and tone of voice. We will help you create just the right brand identity that is cohesive and consistent with your brand’s values and personality.

Communication strategy: An effective communication strategy helps you reach and engage your target audience through the right channels and with the right message. And there’s a lot to talk about. So, let’s write some compelling stories, shall we?

Brand guidelines: A set of brand guidelines helps ensure that all of your branding elements are consistent and aligned with your brand’s values. We are flexible with working on brand guidelines at variable depths, depending upon your specific requirements.

Our Brand Services portfolio is for all kinds of businesses – from bootstrap start-up businesses to well-established brands wanting their next quarter to catapult them into a higher orbit. Get in touch with us to know how we can help your business.