Creative Case Studies

Our select case studies are our tales of tenacity, thoughtfulness, and taste. Here’s where we show some of our grander achievements in wowing our clients through strategy, creative, and keeping it simple, yet sexy. Here’s where we show how we walk the talk.

Each case study offers a detailed look at the challenges faced by the brand, our approach, and the results we achieved for our clients. We take pride in our ability to deliver creative solutions that drive real business results. We’d love to showcase your brand right here. So take a look, and when you’re ready to give it a whirl, dial in. We’ll be waiting.

Business Problem / Opportunity:

PACKult’s USP is its ability to provide creative, sturdy, and sustainable packaging solutions to its clients. While there was no problem as such, there was an opportunity that we saw in this core competence, and branded it to lend an emphatic statement in its communication.

Insight:

A unique USP that borrows from the brand name, thereby becoming a strong reminder for the brand itself, and increasing brand recall.

Solution:

Mime coined the term ‘PACKARMA’ for brand PACKult, thus borrowing from the brand name and adding a sustainability angle to the nomenclature with ‘karma’. The Buddhist symbol of karmic knot was used as the visual anchor to create a logo that seamlessly blended with the brand through colors and typography.

Business Problem / Opportunity:

Coroseal is a leading manufacturer of Fibre Reinforced Plastics in South East Asia. Their product portfolio boasts of various equipment that cater to different industries, each with its own advantages, it needed a common anchor – a seal of trust that would reinforce trust across all existing and future products.

Insight:

Weaving all advantages that Coroseal’s clients would get by doing business with Coroseal into a single nomenclature, thereby standardizing all products under the Coroseal umbrella would help build brand trust and reassure their clientele of the highest quality products with a single anchor.

Solution:

Mime coined the term ‘COROVANTAGE – The Coroseal Advantage’ – a unique stronghold of a symbol that binds all of Coroseal’s products and sums up quality across the entire portfolio, not just for its products, but also for its services and its approach towards its clientele and their projects. A futuristic looking logo was created for Corovantage, lending the brand a youthful and state-of-the-art persona.

Business Problem / Opportunity:

Zenzi is India’s first botanical sparkling water – a drink that aims at giving Indians a healthy alternative to sugary beverages and cola. With 4 distinct delectable flavors, Zenzi gives a healthy blend of carbonated zing with innocent flavorful temptations. Zenzi had a unique opportunity of educating the Indian audience on a different product, and hence a relatively steeper climb to make inroads into the Indian households through digital marketing.

Insight:

A young, new brand that doesn’t just talk about health, but also allows its dynamic persona to take the stage by connecting with audience across age groups while speaking their language is sure to make it to the shopping carts.

Solution:

While Mime managed social media for Zenzi, we also took up the mandate for their performance marketing – or paid digital marketing on Facebook and Google. Within the first month, we helped Zenzi scale their ROI by 3x, and within 3 months, we helped them stabilize their ROI at a healthy 2.5x.

Business Problem / Opportunity:

Èclatmax is a cutting-edge training and consulting firm led by Harvard alumnus. While they had the need to reimagine the website, to stand out of the clutter, they also felt the need to re-paint the brand identity and overall visual and verbal lingo.

Insight:

We took a cue from their USP, which is – continued partnership with their clients to launch them into an orbit of infinite growth potential.

Solution:

We re-imagined their logo that seamlessly marries the thought of infinite growth, with a subtle use of negative space indicating that their clients are at the center of their professional culture. It served a dual purpose with the logo also symbolizing their clients’ focus on every individual within the organization, thereby empowering an entire army of great achievers and performers. We also added a fitting tagline that further reaffirms the visual storytelling of the new logo.